Paid Social Campaigns
The idea of a paid social media campaign may have seemed rather desperate or even foolish only a few years ago. The phenomenal growth of social media meant that you didn’t need to pay for something to go viral, just one solid campaign could generate followers by the thousands, even the tens of thousands and more followers equates to more sales – isn’t that how it works?
As with many things in the web marketing industry – things have moved swiftly on. A paid social campaign is now not only desirable for the success of your business, it’s vital. It is the single most reliable means of building up an effective, targeted audience for your business, not only because there’s so much content whizzing through cyber space these days but because the algorithms used by the big players who have paid for the privilege carry much more weight than the organic freebies – it stands to reason really.
If the thought of paying to advertise on social sites fills you with dread then help is at hand.
We can set up and manage targeted paid social campaigns which are specifically aimed at increasing quality traffic to your site. Social media is social after all which makes it easy to target particular demographic areas – if you know how.
Because paid social media campaigns are relatively new it is largely an untapped source – primed, ready and waiting to help you get ahead of the game. Many of your competitors have probably not fully entered or utilized this marketing media which is all good news for you. This is prime advertising turf just waiting to be grabbed and start to drive traffic and conversions to your website.
There is definitely a right and a wrong way to approach any paid social media campaigns. It’s no good diving in with a killer sales message if you don’t really have any understanding of what you’re doing.
It’s a little like muscling in on a conversation where you haven’t been invited which can be counterproductive and a waste of time and money.
We can help to incorporate paid social media campaigns within your existing online marketing strategy. We can do as little or as much as you need us to do.
If you have some skilled staff at your disposal then we can help with training and pointing them in the right direction – or you can leave it all to us. We can create, maintain and execute a paid social media campaign on your behalf which will help to drive your business forward.
Don’t let the thought of social media scare you – we can help you to create the best approach for your business. Give us a call and let us know how we can help you.