What Does a Digital Marketing Company Do?
What we really do when it comes down to it, is work alongside our clients to help them firstly manage their web properties and secondly to achieve their goals through marketing their business online. These days, that’s known as Digital Marketing. When you first approach us we will ask a series of questions aimed at helping us understand your business, your market, products and services and of course your competitors. We aren’t interested in selling off the shelf packages that may or may not work for you. Our biggest concern is your biggest concern and that’s why we only ever work with companies after ascertaining whether we believe we can help them. If you want to find out more about how Digital Marketing works or a specific area such as PPC or Search Marketing then do give us a call on 01279 647003, we are always happy to hear from you!
Before we start talking Digital Marketing Strategy, we always try to have an initial telephone call to discuss your requirements and decide whether or not we might be a good fit for each other. We also try and work out whether we think their might be an opportunity for us to help you. If we decide that there is we will have a follow up meeting or telephone call. The aim of this follow up is to really discuss in depth your business goals and why you are looking to invest in Digital Marketing in the first place. We will then go away and do some research for you (this research is free should you become a client). We look at your current web properties and how well they perform both from a technical and marketing point of view, we look at your market and who your customers are, what they are looking for and where they spend their time online. Finally we will do some competitive analysis. All of this information allows us together to come up with an overall strategy that we can take forward and implement.
Working With Us
We are a very open and honest organisation and so working with us means that there is always someone to talk to who really cares about your business. TU Marketing will provide as little or as much detail as you require with regards to our digital marketing activity and we make sure we touch base on a regular basis to let you know what we are up to, what’s working well, the areas will still need to focus on and plans for the future. We see this very much as a two way relationship and spend a lot of time really trying to understand your company. Having said that though, there really is no substitute for hearing about your business and products, services and industry than hearing it from you. So we do encourage you to get involved.
How Much Does Digital Marketing Cost?
This is often one of the first questions we get asked, but we always say “how much is a car?” It really depends what you are looking for. Ask yourself what you are really trying to achieve, how much that is worth to your business and then how much you are willing to invest to succeed in that goal. If you want to gain an extra £1M of business each year, then it shouldn’t be a surprise if you need to invest more than if you wanted to increase your business by much less than that amount. So answering that question is a tricky one, but do bear in mind that this is a long term investment in your business. It is not ‘cheap’ but what we do offer is value for money and a Return on the Investment made.