Your Digital Strategy

Forming a Digital Marketing Strategy

If you are looking to grow then you need to be adopting digital marketing to ensure you are visible.

With so many different options available it can be confusing as to which digital techniques and tools to adopt in your business, is Paid advertising right for me or would I be better off trying to attract organic traffic? If you don’t answer the initial questions and plan out your campaign properly then you can end up wasting a lot of money and moving no further forward that you were previously.

Constructing the right Digital Strategy for YOUR business is key to achieving increased leads online.

Your Digital Strategy should form an important part of your overall business plan, after all, whatever you do from a digital point of view must be consistent across the rest of the company otherwise you end up with something that is very fragmented. This is where we can help; our aim is to really get a true understanding of your business so that we can team your knowledge with ours.

By working together, we will come up with a digital strategy that meets your business requirements and budget by utilising the marketing channels that are right for you. We make sure that you are marketing your business to the right audience in a way that will ultimately get you the results you want, whether that is increased awareness or increased sales.

What Type of Digital Strategy Do I Need?

Your strategy can be very simple or more complicated, depending on the type of business that you are and what you are trying to achieve. For example, a local plumber seeking to gain an additional lead a day would have a very different strategy to a UK wide retailer looking at making a large jump in turnover. Every digital strategy should include your overall aims, how you plan to get there and also how success will be measured. It is only then that you can decide which elements are going to work best for your business, search marketing, paid advertising, social media marketing and so on…

Asking the following questions will help you to shape your strategy to ensure that the right message is getting to the right audience:

  • Who is my target market
  • What information/questions are most relevant to them
  • Where are they spending their time online
  • How do they best absorb content
  • What is the buying process they go through and how can we take them through that journey

 

What Do I Do Once My Digital Strategy Is In Place?

Like most things in business, it’s important to continually monitor and adjust as you go along to ensure that you are continually improving. The online world moves forward at lightning speed and so what works one day may not work the next; this is why your strategy needs to be a flexible and organic thing.

It is those businesses that continually move forward looking for the next opportunities that thrive, particularly in the digital world that we now live in. This is why we regularly review activity to ensure that your budget is being used in the best possible way, to get results!

If you want to find out more about how we can help you form your Digital Strategy, please do get in touch today!