Social Media Marketing
Social Media Marketing is a vital component of any online marketing campaign or activity. But there is a right and wrong way to approach it. All too often companies will use the various platforms to broadcast sales messages without having a real understanding of what they are doing. The key to social is in the name, it’s social! By its very nature it should be seen as a cost effective way of engaging with and conversing with your customers and potential customers online.
We will help you to incorporate social media marketing into your overall online strategy and can be as involved as you need. We can help you with the following:
- Policies and Procedures
- Ongoing Support
We can be as involved as you need. This often depends on the resources available and the skill set of staff within your business. We always encourage companies to have a social media champion internally to really drive this forward.
Benefits of Using Social Media in Your Business
Using social media channels has a number of benefits, or uses depending how you approach it. You may want to consider the following:
- Customer service
- Keeping customers and potential customers up to date with company/product/service information
- Creating an interactive experience
- Brand Loyalty
- Brand Awareness
- Positive impact on search results
- Lead generation
A good social media strategy can help you to gain new customers and keep the ones you have happy and interested in your brand. It is important to have a consistent brand message across all of your marketing activity and it needs to be instantly recognisable that your Facebook page, Twitter account etc. is you as soon as someone lands there.
It also needs to be integrated so that all of your activity is working together to achieve the same goals, if you don’t, then you will have a very disjointed and diluted campaign.
Whilst most social media activity is free, there is also great opportunities out there for paid advertising across social platforms. To find out more click here.
For a lot of businesses, social media is a scary concept and that’s why working with someone like us can help to formulate the right approach for you and one that you are comfortable with. Please do get in touch by calling 01279 647003 to find out more about how we can help you.