B2B Marketing Training: Practical Skills for Your Team
Your team does not need another webinar full of theory. They need practical B2B marketing training delivered by people who actually do this work every day. We run training sessions and workshops that give your in-house team the skills to manage their marketing more effectively, whether that is SEO, paid advertising, content, social media, or all of the above.
Every session is tailored to your business, your team’s skill level, and the specific challenges you are facing. We do not use generic slides or pre-packaged courses. We teach what your team needs to know, using your own website and data as the examples.
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What We Cover
SEO Training
From keyword research to on-page optimisation, technical fundamentals, and content strategy. We teach your team how to identify opportunities, optimise pages, and understand what moves the needle in organic search. Sessions range from beginner to advanced depending on your team’s experience.
PPC and Paid Advertising Training
How to set up, manage, and optimise Google Ads and LinkedIn campaigns. We cover account structure, keyword selection, bid strategy, ad copy, landing pages, and reporting. Your team will understand not just how to run ads, but how to measure whether they are actually generating pipeline.
Content Marketing Training
How to plan, write, and publish content that attracts your ideal clients and supports your SEO. We cover content calendars, keyword-driven content planning, writing for the web, and measuring content performance. Practical exercises using your own business topics.
Social Media Training
LinkedIn strategy, content creation, engagement tactics, and paid social. We focus on the platforms that matter for B2B and teach your team how to build a consistent presence that supports your commercial goals. No fluff about Instagram aesthetics or TikTok trends that are irrelevant to your market.
Marketing Automation Training
How to use your CRM and automation tools effectively. Email sequences, lead scoring, pipeline management, and reporting. We can deliver this on HighLevel (Flow), HubSpot, or whatever platform your team uses.
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Our Digital Marketing Impacts
200+
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350+
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How Our Training Works
Who This Is For
Our training is designed for B2B businesses that have an in-house marketing person or small team and want to increase their capability. It is also useful for business owners who want to understand enough about marketing to make better decisions, even if they are not doing the day-to-day work themselves.
We also work with teams who use us for strategy and execution but want to understand the “why” behind what we do. Training helps you get more from the relationship because you can ask better questions and interpret results more confidently.
What Our Clients say about us?
"Great support!"
Great company all of the staff are great and very helpful. My business will be clients for a very long time. I would recommend TU Marketing's services to anyone.
"Faultless Team"
Neil created and has managed my website for many years now and I wish to say that the team are Faultless.
"Excellent Job"
I’ve been very satisfied with the work that you’ve done for us and think that you’ve done an excellent job with the new website.
"Highly Recommend"
We have been working with TU Marketing (for the last 6 years) and we highly recommend their services. They are by far the best company we have ever used for Website Design, SEO and PPC, they are a great UK Company..
Invest in Your Team
The best marketing investment you can make is in the people doing the work. Talk to us about building a training programme that gives your team the skills and confidence to deliver results.
Our Work
Take Away Supplies
A B2B ecommerce catering supplier. We rebuilt their website twice and run the SEO that keeps them visible for the products their trade buyers search for, driving year-on-year sales growth from a site that does the selling.
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Junk Hunters
We helped Junk Hunters grow from a single-van operator into a recognised waste clearance brand. A full rebrand from London Junk, SEO and paid advertising to drive bookings, expansion, and marketing for their booking app.
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Kenburn
Kenburn supplies waste management equipment to businesses across the UK. We took a dormant LinkedIn page and turned it into an asset, growing engagement by 300%, with an AI visibility strategy to keep them found as search changes.
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High Grade Metal Polishers
A specialist metal polishing business in East London, trusted by major contemporary sculptors and architectural designers. We delivered a full brand refresh, rebuilt the website, wrote the content, and run their ongoing SEO and social.
→frequently asked question?
How many people can attend a training session?
Most sessions work best with two to eight people. Small enough for everyone to participate, large enough to generate good discussion. Larger groups are possible but we may recommend splitting into multiple sessions.
Can you train our team on specific tools?
Yes. We regularly deliver training on Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager, HighLevel, WordPress, and various SEO tools. If your team uses a specific platform, we can tailor the session around it.
How much does training cost?
Half-day workshops start from £750. Full-day sessions start from £1,200. Multi-session programmes are priced based on scope. We will give you a clear quote after the initial conversation.
Is training a one-off or ongoing?
Both options are available. Some clients book a single workshop to address a specific knowledge gap. Others invest in a quarterly programme to keep their team’s skills current as the digital landscape evolves. We recommend the approach that fits your budget and goals.
Insights
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