YouTube is incredibly popular for entertaining those with a few spare minutes, but more recently it’s become a useful broadcast platform for businesses. How To video’s and informational pieces have helped businesses reach a wider audience.
Educational videos are a great way to reach out to new leads. It is also classed as a form of content marketing and can be used alongside other mediums.
YouTube can create a great return of investment when it comes to gaining new leads.
Invest in Good Equipment
The introduction of YouTube has presented low barriers of entry to owning your own online channel and gaining subscribers. Whenever we scour through YouTube and find a video that is of interest to us, we usually find two types: great quality videos and low quality videos.
When we talk about quality, we not talking content wise here, we are more concerned about the overall production of the video.
Whilst you don’t need a studio or to hire a whole production crew, you need to remember that your videos need to represent your business and therefore, filming on an iPhone is probably not going to give you the quality that you desire.
That’s why it is important to either invest in or hire out good audio and video recording equipment. Alternatively you might want to employ a company experienced in producing YouTube videos to come in and film for you.
Brainstorm Topics for Your Channel
Before you even start hiring equipment or investing in your own, you need to have a clear idea of the content you are going to create. Firstly, you might want to brainstorm topic ideas. Think about the questions you get asked more often or the kinds of things that will add the most value to your potential and existing customers.
Knowing this sort of information will give you the motivation and inspiration to produce the type of video that will be in higher demand from your perspective viewer.
Making Your YouTube Video
With your ideas and recording equipment, you now have to make your YouTube videos.
Most YouTube videos involve a YouTube presenter talking in front of a camera with a pleasant back drop.
Before recording your video, make sure you prepare your presentation.
The best way to prepare your presentation is to actually know the topic that you will be talking about and then write down a few bullet points to remind you what areas of the topic that you will be discussing.
Don’t write a script. The best YouTube presenters tend not to have a script. Believe us, your viewer can tell if your YouTube videos have been scripted.
Just be relaxed in front of the camera and let your personality shine when you talk in front of the camera. In doing so, your video will become more entertaining and engaging as an end-result
Remember you are not presenting in front of a live audience, you are presenting in front a camera so you are allowed a number of takes.
If your video is going to provide a practical demonstration where your teaching a practical skill (i.e. recipes), make sure your demonstration is clearly seen on your video.
Video Editing
Once you have recorded your video, you can move on to the editing phase. This is simply a case of polishing your video so that it flows well. You can use this stage to edit out any unwanted bits.
Publishing and Promoting
Once your video has been completed, it’s now time to publish and promote. Publishing your video on YouTube is easy, but promoting your YouTube video is a totally different thing.
When you are promoting your video, you really need to know where your target audience is online.
Thankfully, there are loads of forums and discussion online where your target market will be discussing something similar to the content that you are sharing. All you have to do is approach, interact and share.
You might want to think about including your video’s on your website too so that you can reach more people.
Turning Your Leads to Customers
Once your video has reached your target audience, it is now the case of interacting with your target audience. Your audience may have questions that they would like to ask you about your video, so be sure that you are there to answer their questions.
Your audience will appreciate the fact that you have taken the time to interact and develop a strong relationship with them.
What follows next after interacting with your viewer is to consistently deliver the high quality videos and then encourage your viewers to subscribe to your channel. That doesn’t mean you have to create new videos every week, but it does mean that any product information needs to be kept up to date and so revising your existing videos, or creating new ones discussing new innovations in your industry is a good way of keeping people engaged.
It is important to remember that it is the quality of your video which will convince your viewer to subscribe. If your viewers really appreciate your videos, they will come back for more.