We don’t often write much about ourselves on this blog, mainly I am a complete geek who spends my life talking about Google or running (my other great passion in life), so as an Essex based business why should you come to us to help you with your SEO? If you have found this article then you may already know what SEO is and you may also have had some experience in the past, many of our customers and indeed ourselves get tonnes of phone calls and emails from so called experts claiming they can get you on page one of Google with as little as £100 per month.
What these people don’t tell you is that they usually use paid advertising to do this and often will target keywords that no one is actually looking for, so it may get you on page one, but will it really do your business any good to be found for things that no one is actually looking for? Of course not and that is why you need a company with its innovative tactics like ours
We are a full service agency which means we cover the whole spectrum of online marketing services, we understand how the internet works and we have some very clever technical people that know how to make things work. We also understand how marketing online works and can employ a wide variety of techniques to achieve success. You see SEO is no longer about how many keywords you can fit on one page, it’s a complex process that is ever changing and we are constantly amending the way that we approach things to make sure that we adhere to best practice.
When we first meet with a company we will run a free Web scan report which will basically tell us whether the current website is up to scratch technically, a website that is slow and difficult for users to navigate will always struggle to do well online. After all, there is no point driving lots of traffic to a website that isn’t up to the job. Think about your website like a shop, there is a huge amount of psychology that goes into the way a retail outlet is laid out and the same is true of your site.
We will also be completely honest with you, if you are looking to compete against the big brands then you need a big budget but if you have a local target market then the budget doesn’t need to be as big, the same is true if you operate in a less competitive market and have a niche product or service or even a young market online. You can usually spot a young market as you will see lots of directories appearing high up in the search results, this is a clear indication that there is an opportunity to be had and that actually now is a great time to get started before the competition do. Unfortunately there are also very many local markets that are becoming saturated as businesses see the need to market online.
We will also tell you if SEO is a fruitless task as very occasionally we come across a company where we don’t think we can get them a good return on investment and that’s not good for anyone. Not the customer, not us and not our reputation. Talking of reputation the vast majority of our clients stay with us year on year and a large proportion of our new customers come via referrals from existing ones and I don’t think there’s a better vote of confidence than that.
So if you are an Essex based company and are looking for someone to work with you on your SEO and Digital Marketing then please give us a shout, we are more than happy to have a chat, no pressure selling just good honest advice.