Many businesses nowadays use SEO, because it’s one of the things that has the potential to bring you the attention you so much seek. At the same time, SEO is continuously changing, and many businesses, especially newer ones, can’t keep up. So, they’re overwhelmed by all the new things.
Businessmen lose themselves when it comes to all the newer details about SEO and seem to forget the basics. When you need to optimize your site for the search engines, the basics are always some of the most important and overlooked aspects.
Therefore, this article will tell you the fundamental aspects of SEO, in order to remind you that it’s still possible to make your website heard.
Crawling
Even though you may struggle to share the best content ever, you may encounter difficulties if search engines don’t detect it. That being said, you need to know that how your website is “crawling” is one of the most important things to consider when it comes to SEO optimization.
In other words, the search engine must be able to read the content and access it to rank it in the search results.
Keywords
One thing that keeps SEO spinning is the use of keywords. The thing is pretty simple – you use certain keywords in your content to help it appear on search engines as a result. Keywords also help give a general idea about your content, and what queries your posts would be relevant to.
The fact that using keywords repeatedly is a must is probably not new to you, but this doesn’t always offer users the best experience. Moreover, Google has stopped ranking pages with poor user experience.
As such, when it comes to keywords, Google wants the keywords to have the terminology that real people use to refer to your topic. It also searches for keywords that answer the questions that people have about a certain topic.
So, you should usually target one primary keyword per page, and you could include secondary keywords as well, which are related to the primary keyword.
Website Structure
Having a disorganized website won’t get you anywhere, because search engines need to understand the hierarchy and relative importance of that content. Therefore, structuring your website in a hierarchal way usually dilutes the impact of the valuable pages.
So, it’s better to think about the most important pages, and organize the whole site around them.
Final Thoughts
When SEO seems too overwhelming and hard for you to use, it’s time to remember some of the basics and get a hold of the situation. Although you shouldn’t dismiss the importance that an SEO expert has in driving the strategy and developing the search engine value, that doesn’t mean the basics should be ignored. After all, they are the core of everything that surrounds them.
Hopefully, now you understand the main concepts behind SEO and can put them in practice for your business.