Your website traffic is down. Your rankings look the same as they did a year ago. Your competitors do not seem to be doing anything obvious you are missing. You are quietly wondering whether your digital marketing agency has dropped the ball, or whether something bigger is going on. Here is the number that reframes […]
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Getting recognised by AI as an expert is the layer that sits above the SEO work that we do. It’s not enough to be found in Google any more. Your customers are heading to the likes of ChatGPT, Perplexity, Claude and Grok to ask those same questions that we would have headed straight to Google […]
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ChatGPT is stealing searches from Google at an every increasing rate. This creates a moment that changes how a lot of business owners think about marketing. You type your own company name into ChatGPT, then ask it to recommend the best supplier in your area for what you do. A competitor gets named. You do […]
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AI is everywhere in marketing right now. It’s in your inbox, your search results, your ad campaigns, and probably your competitors’ content strategy. Business owners are being told they need to adopt it immediately or risk being left behind. But here’s the thing: the businesses seeing real results from AI aren’t necessarily the ones using […]
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If you’ve spent any time online in the last few months, you’ll have seen the headlines: ChatGPT is running ads. The digital marketing world has been buzzing with opinions ranging from “this changes everything” to “don’t bother until 2027.” As with most things in this industry, the reality sits somewhere in the middle, and for […]
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Most customers do not buy the first time they see your business. They might visit your website, leave, then see your brand again on social media. Later, they search for your company on Google, read a review, and only then decide to get in touch. Each of these moments is called a marketing touchpoint. Today’s […]
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If your website is getting traffic but the enquiries aren’t quite right, the problem is rarely effort. It’s usually the journey. Many businesses invest in SEO, paid ads or social media and still attract price-shoppers, time-wasters or enquiries that simply aren’t a good fit. The issue isn’t visibility. It’s alignment. Without a clear customer journey, […]
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Marketing can feel overwhelming for small business owners. With limited time, resources, and expertise, it’s easy to make mistakes that quietly drain your budget and slow your growth. From ignoring SEO to posting inconsistent content, many businesses fall into the same traps without realising it. In this guide, we’ll explore the most common marketing mistakes […]
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AI is suddenly everywhere. It’s in your emails, your phone, your website, and apparently it’s now meant to be “sorting your leads” while you put the kettle on. According to the internet, if you’re not using AI in your marketing, you’re already behind. Which is enough to make most sensible business owners roll their eyes. […]
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Choosing a marketing agency feels a bit like picking a new accountant, except instead of just worrying about the numbers, you’re entrusting someone with your brand’s future. It’s really important, but we know how confusing this process can be. But don’t worry, you’re not alone. At TU Marketing, we meet plenty of business owners scratching […]
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