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TU Marketing

Claire Taylor founder and AI visibility and SEO specialist of TU Marketing

Claire Taylor

250 Posts

What Santa Can Teach Us About Data, AI and Customer Experience

What Santa Can Teach Us About Data, AI and Customer Experience

Every December, the world’s most efficient gift-giving operation swings into action. There’s no CRM, no analytics dashboard in sight (at least not visibly) yet Santa Claus seems to have mastered data management, AI thinking, and personalised customer experience centuries before these became business buzzwords. Behind the jingle bells and red suit lies the ultimate case […]

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Person holding smartphone with 3D map and location pins, highlighting local store search, location-based marketing, and smart navigation for digital business and Local SEO optimisation.

Local SEO: Tips for Optimising Your Google Business Listing

In today’s digital world, when someone needs a plumber to fix a burst pipe, a gardener to spruce up their lawn, or nail tech to make them feel beautiful, where do they turn first? Almost always, it’s Google. More precisely, they rely heavily on Google Business Listings: the information-packed profiles that appear in local search […]

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Business speaker giving a talk at business conference event.

Business Events In Hertfordshire 2026

How To Use Them To Raise Your Business Visibility Business events in Hertfordshire in 2026 can provide powerful visibility opportunities that, when used strategically, can transform your marketing efforts and grow your business. Integrated well into your marketing mix, they create direct access to clients, partners and the press, while generating valuable content and converting […]

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TU Marketing graphic “Marketing Trends 2026”. Background of person holding a tablet with digital marketing icons and analytics overlays, highlighting trends and innovation for 2026.”

Digital Marketing Trends for 2026: What Every Business Must Know

As the digital marketing world continues to evolve at breakneck speed, marketers stand on the cusp of yet another transformational year. Digital marketing in 2026 isn’t going to be about playing catch-up anymore. The game’s changed. Thanks to AI doing more thinking for us and consumers growing smarter (and frankly, a bit more suspicious), you’ve […]

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Google search engine

Is SEO Still Worth It?

SEO Isn’t Dead, It’s Matured. What Modern Businesses Must Know Search has changed beyond recognition since the early days when stuffing a page with keywords guaranteed Google’s favour. Today, algorithms are smarter, user intent reigns supreme, and search marketing sits at the heart of every credible digital growth strategy. But 25 years on from Google’s […]

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A 3-tier marketing funnel showing Awareness (top), Consideration (middle), and Decision (bottom) stages with brief descriptions of each: Awareness focuses on learning, Consideration on comparing options and Decision on taking action and converting.

Understanding Search Intent: The Key to Smarter SEO Strategy

The internet is noisy. Every brand, regardless of size, is elbowing for position on the world’s largest digital high street: Google. Yet, despite the arms race for visibility, only a handful of businesses manage to attract meaningful organic traffic. The difference is often understanding search intent. At TU Marketing, we see search intent not as […]

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Person writing on white paper with a pen, representing planning or strategy development for brand recognition and SEO success.

Why Building Brand Recognition is Essential for SEO Success

Brand awareness is more than just visibility, it’s the authentic connection and trust you build with your audience. People choose brands they recognise and trust, which is why brand awareness is a true marketing superpower in 2025. Recent research shows that 81% of consumers need to trust a company before making a purchase. Your brand […]

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Local SEO in Hertfordshire

SEO Tips for Local Businesses in Hertfordshire

If you are looking to improve your local SEO Hertfordshire phrases and ranking, then it’s important to make sure that you’re doing everything possible to improve your visibility online. In this blog post, we’ll discuss some of the best search engine optimisation tips for local businesses in Hertfordshire. We’ll cover everything from keyword research to […]

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digital marketing catering industry

Top 10 Tips to Market You Catering Supplies Business

Selling catering supplies is about reliability, repeat purchases and seasonality. We’ve helped suppliers from packaging to gelato ingredients turn those realities into consistent growth online. One highlight is our work with Takeaway Supplies, an e‑commerce business selling ice‑cream ingredients and takeaway packaging, where we grew online sales by 300% over two years. Quick help: Want […]

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busy plumber with lots of leads from seo and ppc

Introducing the Plumber Growth Pack

More Calls, Fewer Clicks, Guaranteed This month we launch our brand new SEO for Plumbers offer, this doesn’t just cover SEO though – in fact we pretty much look after all of your digital marketing for one price, on one platform. No connecting up lots of different Tech, no dealing with multiple suppliers. Just one […]

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