If you are looking to improve your local SEO Hertfordshire phrases and ranking, then it’s important to make sure that you’re doing everything possible to improve your visibility online. In this blog post, we’ll discuss some of the best search engine optimisation tips for local businesses in Hertfordshire.
We’ll cover everything from keyword research to link building, and we’ll show you how you can use these techniques to improve your website’s ranking on search engines like Google and Bing. So, if you’re looking to take your business to the next level, read on!
Improving Visibility in Hertfordshire with Digital Marketing
Working with a Digital Marketing Agency is a great way to improve the visibility of your business. There are a number of techniques that can be used, and one of these is search engine optimisation or SEO. If you’re looking for a Hertfordshire SEO service, it’s important to consider a range of factors before embarking on an SEO campaign.
Research is critical, as is understanding your target audience and what they are searching for online. By taking this into account, you can ensure that your business is seen by the right people and that you’re reaching your target market by being visible in all the major search engines and social media platforms.
SEO Services for Hertfordshire
SEO companies will use a number of different ways to help your business succeed in Hertfordshire. The ones employed will depend on your type of business, your potential customers, competition, and buyer behaviour. Let’s take a look at some of the ways an SEO agency in Hertfordshire can help.
SEO Audits
A good place to start is with an SEO audit, this will look at your current website and let you know where you are winning, but also those areas that could be improved. They often cover the following:
- google search results
- local searches
- off page SEO
- on page SEO
- website structure
- current organic traffic
- meta data reviews e.g., title tags and descriptions
- google ads review
- any technical issues
- backlink profile
By understanding how well the website performs now it is much easier to come up with an SEO strategy going forwards.
Keyword research
One of the most important things that you can do for your local business in Hertfordshire is to conduct keyword research. By understanding which keywords are being searched for by your target audience, you can create content and optimise your website accordingly.
This will help you to rank higher on search engines, and it will also help potential customers to find you more easily. This is a fundamental step in any internet marketing campaign and one that all good SEO agencies will undertake.
Link Building
Another important factor for local businesses and your Hertfordshire SEO efforts is link building. By building links to your website from other reputable websites, you can improve your website’s authority and help it to rank higher in search engine results pages. This will not only increase traffic to your website, but it will also help you to convert more of those visitors into customers.
For local SEO campaigns it’s important to identify other local website or same industry websites that you can link from. Most business owners will have some idea of relevant online publications that your local SEO company can help you approach.
In Hertfordshire there are a plethora of options, many online magazines have their own directories, there are local business directories and networking groups, you could even guest post on other websites and link back to your own. Off page SEO can have a big positive impact on the search engine results page and where you rank for Hertfordshire SEO related phrases.
Content optimisation
Any digital marketing work will include content optimisation to help your website’s visibility. This involves optimising your existing website content as well as adding new SEO content. Hertfordshire is a great place to do business, with a thriving economy and plenty of opportunity. This makes it an easy geographical area to talk about on your website.
Make sure you include keywords and SEO phrases that people in Hertfordshire are likely to use when searching for your services. Also, make sure your website is optimised for mobile devices, as more and more people are using their phones and tablets to search for Hertfordshire based businesses. If you work with an SEO agency, then content optimisation will be in the list of SEO services that they offer to their clients.
Hertfordshire SEO and social media
Be active on social media. You may not think of this as SEO per se, but it’s vitally important for most types of business (there are exceptions). This doesn’t mean set up your accounts and just post your sales pitch. This won’t help your Hertfordshire SEO efforts at all. Search engine optimisation is about engagement too.
When posting, use local hashtags on Twitter, Facebook, and Instagram, and connect with local customers and businesses. You can also join local forums and discussion groups and contribute to discussions about the area.
Post interesting things about Hertfordshire as well as sharing information about your business. Engage with others and respond when people comment.
Reviews will also help with Hertfordshire SEO
Finally, make sure you have good reviews from local customers. Get as many positive reviews as possible on sites like Google, Trustpilot, Yelp and TripAdvisor or even on your own website. And if you can, encourage your happy customers to write testimonials for your website or social media pages.
Reviews are great for SEO as well as being a trust signal. If a potential customer sees that you have good reviews and that any bad ones are dealt with well, they are far more likely to want to do business with you.
Google Business Listing
Make sure you have your Google Business listing so that you appear when people search for you. Make sure all of your information is correct and up to date, including your business hours, Hertfordshire address, and contact details. You can also add photos of your business and products to help customers get a better idea of what you offer. People can click on your listing and then onto your business website, so it’s a good resource to have.
Business and map listings will often appear above organic search engine results and below Google ads, so if you don’t incorporate it into your internet marketing efforts then you will be losing out. That space where you could appear, will no doubt be filled with one of your competitors instead.
It is an easy win when it comes to SEO as your listing is completely free!
Mobile SEO
Finally, you should also optimise your website for mobile devices. This is because more and more people are using their phones to access the internet, so if your site isn’t optimised for them then they won’t be able to find it at all. Optimising your website will ensure that potential customers can easily navigate through it without any issues or frustrations. SEO is all about mobile devices and if the user experience is poor on a mobile, your overall SEO results will suffer.
This is because Search engines rank websites based on a mobile first, any digital marketing activity needs to bear this in mind, local SEO should be focused on how your website appears and functions on a mobile. For Hertfordshire SEO to work well, you need to rank well on a mobile as well as organic search on a desktop.
This is especially true for many local companies as the types of business that fall into this category often have customers that will find them whilst browsing on their phones or tablets. That’s why SEO is so important and why any good SEO agency will track results for your website on a mobile and desktop alike.
How a Hertfordshire SEO Agency can Help
Embarking on a campaign for SEO in Hertfordshire requires a number of online marketing tactics and techniques. Digital marketing and local SEO is so much more than adding in some Hertfordshire SEO keywords here and there and hoping for the best.
If you work with a local SEO agency, they should offer a range of SEO services:
- SEO Audit
- search engine ranking improvements
- web design with local SEO in mind
- keyword research
- on page search engine optimisation (SEO)
- off page search engine optimisation (SEO)
- technical SEO
- amazing content marketing capabilities
- PPC setup and management
- website maintenance and development capability
A Digital Marketing Agency offering SEO services should also have:
local area knowledge (or the ability to research it)
have a proven track record and online success
SEO experts in house
a focus on search results and organic traffic
a focus on your business goals
show prior experience of achieving more traffic and more leads for their clients
be able to build a new website if required with their development team
help increase online visibility to help drive traffic
Local SEO Hertfordshire
So, if you are a business in Hertfordshire searching for a Digital Marketing Agency to help your website rank and generate more traffic, leads and ultimately customers, then you have come to the right place.
TU Marketing have been adopting best practise SEO since 2007, back in the days when SEO was something most people had never heard of. We work with large number of companies with differing goals and so adopt our SEO services to suit.
You can rest assured that whatever your size, industry, or customer base we can come up with an SEO strategy that fits your business profile in Hertfordshire perfectly. So why not get in touch today for a quick chat to see if we are a good fit for your SEO needs.