There are so many different social platforms out there and so much to explore that the whole idea of using them to help market your business can seem overwhelming. The biggest mistake I see and one that I see incredibly frequently is where there is a flurry of activity in one of these portals and […]
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There are lots of companies out there cold calling businesses at the moment offering packages for £100 per month to manage PPC for them. What people don’t realise is that in the majority of cases they bid against keyphrases that have low volume search traffic. This means that your budget doesn’t get used up each […]
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You might have seen one of these around; they are called QR Codes or Quick Response Codes. They work alongside smart phones and more and more businesses are starting to use them. They are a similar concept to a barcode but a little bit more complicated, basically someone scans this code using a smartphone; they […]
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We spend a lot of time talking about keywords and how important they are, but with a PPC (Pay Per Click) campaign it is equally important to spend time and effort looking at negative keywords. This can help you to target only those people that are really interested in your products and services and help […]
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We don’t often write much about ourselves on this blog, mainly I am a complete geek who spends my life talking about Google or running (my other great passion in life), so as an Essex based business why should you come to us to help you with your SEO? If you have found this article […]
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The internet holds such a wide range of opportunities and yet it can be overwhelming for some, too much choice can send our brains racing with information overload. There are so many ways in which online marketing can benefit a business that it really requires one to work they way through the minefield and make […]
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It seems that almost everyone is now using social media marketing in their business these days, which is a good thing, but unfortunately there who have jumped on the bandwagon with little or no regard to social media etiquette. I’m afraid this blog post is a bit of a rant in this regard…
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Over the years there have been many instant messaging and video calling software out there that has the same promise of speaking to our friends or co workers with ease over sound or video calling, or by even using the built in chat client. The only thing about all previous applications that do this, is […]
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This is the time of year when we are all highly motivated, we’ve just spent the best part of two weeks partying, eating lots of chocolate and lounging around in our onesies. By the time January comes around most people are ready to attack it with a renewed sense of vigour, new year, new you! […]
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Online marketing activities need to form part of a fully integrated plan. There is no point having one strategy for your traditional marketing streams and another when it comes to the web. All areas of marketing need to come together to form one overall strategy. This can seem like a massive task at first, many […]
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