Forget the whole fantastic customer service thing; we all know that that’s vitally important. But beyond that the thing that most people I know complain about is the lack of communication from their suppliers. It’s one of the fundamental rules of any relationship to keep the lines of communication open. Just think of all those […]
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Sounds a bit melodramatic but Keyword Research is where it all starts out. If you are looking at lead generation and increasing traffic to your website then keyword research is a must. Before you do anything else you need to understand what people are physically typing into the search engines, you need to understand any […]
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The images you use on your website should be considered carefully, firstly make sure you have permission to use the image in the first place. If your business does not have its own images then using a resource such as IStock or Fotolia can help you get hold of photos that represent your business in […]
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A long tailed keyword is basically a more descriptive version of a keyword, so instead of searching for ‘jacket’ you might search for ‘black leather jacket UK’. On an individual basis they do not account for a particularly large number of searches but they are far more likely to result in sales. In terms of […]
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LinkedIn differs from most social networking sites in that it is expressly designed for business use. While many other social media sites can also be used for business, LinkedIn specialises in it and welcomes those looking for professional networking opportunities with open arms. As contact with another business professional requires either an existing relationship or […]
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The first thing you need to decide is what your news is, make sure your announcement is relevant to your business and also something that people will find of interest, there’s no point writing a Press Release about business as usual. Make sure that you include clear call to actions so that readers know what […]
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After hearing so much about other business owners having a really positive experience in hiring and Apprentice we decided to bite the bullet and do the same. For us it was really the chance to give a young person the opportunity to learn whilst working that most appealed. So in November 2014 we took George […]
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With so many social media sites out there it is difficult to identify those that are worthwhile spending time on. Pinterest is one of those websites, it first launched in 2010 and has recently started to grow massively in the popularity stakes. It’s basically a pinboard where you can collect all of your favourite images, […]
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Pretty much all internet users have watched a video online, many through YouTube, embedding a video onto your website has become quite a simple process and one that you should consider exploring. Way back when, using video on a website would take so long to load that they were impractical to use and most people […]
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Guest blogging is basically when you write for someone else’s blog on an issue that is relevant to their business and yours. So for example if I am a Kitchen Designer then writing a blog post to appear on the site of a worktop manufacturer will benefit both sides. Boost Your Reach Guest blogging can […]
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