Email marketing has gained a bit of a bad reputation, but that’s mainly due to the countless spam emails we receive every day. By running a permission-based email marketing campaign you can help your business to both generate leads and improve customer retention. Permission based means that they have given you their OK for you […]
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PPC (or pay per click) are adverts placed in search engines, they appear towards the top and right side of the search results page and look slightly different to the organic listings. The order in which these adverts appear is based on a combination of something called a quality score and the amount you are […]
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A webinar is a way of presenting to a large number of people at one time. It allows you to hold a virtual presentation with people regardless of their location, as long as they have Internet connection they can attend. Holding a webinar is a great way to increase your company’s profile and to be […]
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Just having a website with a few standard pages is not enough in today’s world of technology if you want to be seen as a valuable site.Good quality content that is original is what you need to make your business stand out from the crowds and this includes Google! When people visit a website they […]
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We’ve all heard about how important first impressions are, whether its meeting someone socially, at the local gym or in a business environment. The way you present yourself has a big impact on what people think of you. For example, you would expect to see a bank manager in a suit and tie or a […]
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When someone visits your website you only have a few seconds to grab their attention before they decide to stay or go elsewhere, and the attention span of a mobile user is even less. It really is not long, so having a great landing page is very important. When you start looking at landing pages […]
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So we’ve been saying for some time now (years in fact!) that it’s important to ensure that your website is mobile friendly. Well if you didn’t listen and are now in a position where your website still isn’t, then you need to act quickly. Google have announced that the mobile friendly ranking algorithm will launch […]
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Anyone who has attended any kind of business workshop or seminar has no doubt heard how important it is to set goals. But it’s very easy to say that you want to increase turnover by 10% in the next year without actually working out how to achieve it. Every goal needs to be reverse engineered […]
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Google+ has been slow burn and as yet is a long way off taking over social platforms such as LinkedIn and Facebook, however, it’s not one to be ignored. There are some SEO benefits in adopting SEO and we will go over this in more detail in another blog post, for this one though we […]
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Negative SEO is basically when various techniques are used to try and damage your online marketing campaign. We’ve been noticing an increase in this kind of practise, mainly because Google penalises sites for trying to manipulate the search engines. It opens up opportunities to damage your competitors whilst improving your own businesses success online. Personally […]
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