Technology has dramatically changed the way that we do business and lead generation isn’t excluded from these changes. In this blog post we look at some of the more traditional methods of lead generation, why they no longer work and how you can embrace the new ways to generate leads for your business. In this […]
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When we think of lead generation, the first thing that comes to mind might be direct techniques such as cold calling or direct mail. The problem with these methods is that in today’s marketplace, they don’t really work that well. We live in a world where people have little time and decisions are made quickly. […]
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Social posting and search engine ranking go hand in hand. If you regularly post on social sites and I don’t mean once a month, but 3+ times a week it can definitely help you towards reaching a good google ranking spot and the more you post on as many social sites you can the better. […]
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Once your business has an understanding of its goals and objectives online, it’s time to start exploring the tools and tactics you will use to reach those goals. Trying to do everything all at once without and clear direction is a recipe for disaster, you are much better off doing a few things really well […]
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No matter where you go these days you will see someone on a smartphone, tablet or some sort of device accessing the internet. Everyone has gone mobile and why not when it is so easy to access information, keep in contact with people or shop online anywhere, anytime For businesses keeping up with technology is […]
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Probably the most important phase of any marketing campaign is the bit at the beginning, the less glamorous time consuming part. A lot of businesses are keen to get started and don’t set out clear objectives and this is where things can get messy. What are you trying to achieve? Initially you need to decide […]
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Email marketing has gained a bit of a bad reputation, but that’s mainly due to the countless spam emails we receive every day. By running a permission-based email marketing campaign you can help your business to both generate leads and improve customer retention. Permission based means that they have given you their OK for you […]
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PPC (or pay per click) are adverts placed in search engines, they appear towards the top and right side of the search results page and look slightly different to the organic listings. The order in which these adverts appear is based on a combination of something called a quality score and the amount you are […]
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A webinar is a way of presenting to a large number of people at one time. It allows you to hold a virtual presentation with people regardless of their location, as long as they have Internet connection they can attend. Holding a webinar is a great way to increase your company’s profile and to be […]
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Just having a website with a few standard pages is not enough in today’s world of technology if you want to be seen as a valuable site.Good quality content that is original is what you need to make your business stand out from the crowds and this includes Google! When people visit a website they […]
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