Keyword research is so important, I can’t stress enough how much. Any kind of campaign online must never be attempted until you have a thorough understand of the things that people are actually physically typing into the search engines. All too often companies assume they know what people are looking for, but in reality it […]
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Your homepage is most likely the first page that people will visit, so when designing a home page for a website, it’s important to follow some tried and tested methods in terms of layout. Here are some tips for where certain elements should be placed on the page:
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I get your pain, you need help marketing your business online but really have no idea where to turn. How do you know what you need, how much you need to invest and actually you may not know much about digital marketing and what it is all about. It doesn’t help that there are so […]
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Facebook is a great place to run a competition, research shows that they get a good response. But what do you need to think about before running one? Well the first thing is to understand your overall marketing aims, if you are looking to expand your customer reach and help build your brand then Facebook […]
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Forget the whole fantastic customer service thing; we all know that that’s vitally important. But beyond that the thing that most people I know complain about is the lack of communication from their suppliers. It’s one of the fundamental rules of any relationship to keep the lines of communication open. Just think of all those […]
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Sounds a bit melodramatic but Keyword Research is where it all starts out. If you are looking at lead generation and increasing traffic to your website then keyword research is a must. Before you do anything else you need to understand what people are physically typing into the search engines, you need to understand any […]
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The images you use on your website should be considered carefully, firstly make sure you have permission to use the image in the first place. If your business does not have its own images then using a resource such as IStock or Fotolia can help you get hold of photos that represent your business in […]
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A long tailed keyword is basically a more descriptive version of a keyword, so instead of searching for ‘jacket’ you might search for ‘black leather jacket UK’. On an individual basis they do not account for a particularly large number of searches but they are far more likely to result in sales. In terms of […]
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LinkedIn differs from most social networking sites in that it is expressly designed for business use. While many other social media sites can also be used for business, LinkedIn specialises in it and welcomes those looking for professional networking opportunities with open arms. As contact with another business professional requires either an existing relationship or […]
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The first thing you need to decide is what your news is, make sure your announcement is relevant to your business and also something that people will find of interest, there’s no point writing a Press Release about business as usual. Make sure that you include clear call to actions so that readers know what […]
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