We’ve all heard about how important first impressions are, whether its meeting someone socially, at the local gym or in a business environment. The way you present yourself has a big impact on what people think of you. For example, you would expect to see a bank manager in a suit and tie or a […]
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When someone visits your website you only have a few seconds to grab their attention before they decide to stay or go elsewhere, and the attention span of a mobile user is even less. It really is not long, so having a great landing page is very important. When you start looking at landing pages […]
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So we’ve been saying for some time now (years in fact!) that it’s important to ensure that your website is mobile friendly. Well if you didn’t listen and are now in a position where your website still isn’t, then you need to act quickly. Google have announced that the mobile friendly ranking algorithm will launch […]
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Anyone who has attended any kind of business workshop or seminar has no doubt heard how important it is to set goals. But it’s very easy to say that you want to increase turnover by 10% in the next year without actually working out how to achieve it. Every goal needs to be reverse engineered […]
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Google+ has been slow burn and as yet is a long way off taking over social platforms such as LinkedIn and Facebook, however, it’s not one to be ignored. There are some SEO benefits in adopting SEO and we will go over this in more detail in another blog post, for this one though we […]
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Negative SEO is basically when various techniques are used to try and damage your online marketing campaign. We’ve been noticing an increase in this kind of practise, mainly because Google penalises sites for trying to manipulate the search engines. It opens up opportunities to damage your competitors whilst improving your own businesses success online. Personally […]
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Keyword research is so important, I can’t stress enough how much. Any kind of campaign online must never be attempted until you have a thorough understand of the things that people are actually physically typing into the search engines. All too often companies assume they know what people are looking for, but in reality it […]
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Your homepage is most likely the first page that people will visit, so when designing a home page for a website, it’s important to follow some tried and tested methods in terms of layout. Here are some tips for where certain elements should be placed on the page:
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I get your pain, you need help marketing your business online but really have no idea where to turn. How do you know what you need, how much you need to invest and actually you may not know much about digital marketing and what it is all about. It doesn’t help that there are so […]
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Facebook is a great place to run a competition, research shows that they get a good response. But what do you need to think about before running one? Well the first thing is to understand your overall marketing aims, if you are looking to expand your customer reach and help build your brand then Facebook […]
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