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Claire Taylor founder and AI visibility and SEO specialist of TU Marketing

Claire Taylor

250 Posts

enhancing-customer-experience

The Importance of Personalisation in Digital Marketing

February 12, 2024

Personalisation in digital marketing means tailoring content, messages, and recommendations to individual customers based on their unique needs and preferences. This approach is crucial in today’s marketing landscape because customers expect personalised experiences from brands. By using data and technology, businesses can create customised experiences that build stronger customer relationships, increase engagement, and drive better […]

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Woman Filming Digital Video Campaign

Why Video Marketing Matters in Digital Campaigns

February 7, 2024

Digital campaigns have become a crucial component of modern marketing strategies. With the rise of technology and social media, businesses must adapt to stay competitive. Video marketing has emerged as a powerful tool to enhance digital campaigns and increase engagement. Videos have the ability to convey complex information in an easily digestible format, evoke emotions, […]

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Know your audience

How to Create Call-to-Actions That Drive Results in Digital Marketing

January 14, 2024

Call-to-actions are a crucial element in digital marketing, as they encourage visitors to take a desired action on a website, landing page, or other online platform. Effective CTAs have the power to convert mere browsers into leads, customers, or even loyal brand advocates. By incorporating best practices and continually testing different variations, marketers can optimise […]

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Google Search Engine Results

Why Every Business Needs a Mobile-Friendly Website

December 30, 2023

In today’s digital age, having a mobile-friendly website is no longer a luxury but a necessity for businesses. With the majority of internet users accessing the web through their smartphones, companies must adapt to this shift in behaviour or risk falling behind. A mobile-friendly website not only improves user experience but also boosts search engine […]

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Merry Christmas Written in Snow

How to Create a Successful Christmas Marketing Strategy

December 17, 2023

Seasonal branding is a powerful tool that businesses can utilise to connect with their audience and increase sales. By tailoring their marketing efforts to specific holidays and seasons, companies can create a sense of relevance and urgency that motivates consumers to take action. One of the most significant opportunities for seasonal branding is Christmas, a […]

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Graphic Website Design

A Guide to Strategic Website Design and Development

November 29, 2023

A well-designed website is crucial for businesses looking to establish a strong online presence and reach their target audience. A website serves as the central hub for all digital marketing efforts, allowing companies to showcase their products, services, and brand identity to potential customers. Conversion-focused design means creating a website that is optimised for user […]

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Sheep at Little Gaddesden Hertfordshire

Exploring the Festive Charms of Hertfordshire This Christmas

November 23, 2023

Hertfordshire, with its idyllic landscapes and historic towns, becomes a festive wonderland during Christmas. From traditional markets to wildlife adventures, this county offers a diverse range of activities for a memorable holiday season. Let’s dive into what Hertfordshire has in store for you this Christmas. Christmas Markets: A Shopper’s Delight St Albans Christmas Market: Nestled […]

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Search Engine Optimisation Graphic

Why Backlinks Are Essential for SEO Success

November 9, 2023

Search Engine Optimisation (SEO) is a crucial aspect of digital marketing that helps businesses increase their online visibility and reach their target audience. One of the key factors in SEO is backlinks, which play a vital role in determining a website’s ranking on search engine result pages (SERPs), making them an essential component of any […]

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SEO and PPC dynamic duo represented by boy and dog

PPC and SEO: The Dynamic Duo of Search Marketing

October 13, 2023

In today’s digitally driven marketplace, businesses are constantly looking for ways to attract more online visitors, drive sales, and remain competitive. Search marketing has emerged and remained a critical component of a successful digital strategy. I have been a digital marketing consultant for a long time and nothing has come close to being as successful […]

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