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TU Marketing

Claire Taylor founder and AI visibility and SEO specialist

Claire Taylor

244 Posts

coming up with blog ideas

How to come up with ideas for your blog posts

Generating ideas for blog posts can be a challenge, it’s not just about thinking up things to write about, but also making sure that they are topics that your target audience will be interested in. There are several strategies you can use to come up with new and interesting topics that will resonate with your […]

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blog written freehand

The World of Blogging

If you own a business, chances are you’ve been told that you need to start a blog. But what is blogging, really? Is it worth your time? In this post, we’ll explore the world of blogging and discuss how you can make it work for your business and goals. What is a blog and why […]

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SEO and linking

The Role of Backlinks in SEO

Backlinks, also known as inbound links or incoming links, play a crucial role in search engine optimization (SEO). They are links from other websites that point to a specific page or website. The number and quality of backlinks are used by search engines like Google to determine the relevance and authority of a website, which […]

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social sharing and image

How to use social media to drive website traffic

Social media is a powerful tool for driving website traffic and conversions. By leveraging the power of social media platforms like Facebook, Twitter, TikTok and Instagram, businesses can reach a wide audience and direct them to their website, where they can convert them into customers. Strengthening Your Social Media Presence As a business owner, having […]

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strategy for SEO

The Importance of SEO in a Digital Marketing Strategy

Search engine optimisation (SEO) is the process of optimizing a website to rank higher in search engine results. By improving the visibility of a website, businesses can reach more potential customers and drive more traffic to their site. This can be achieved through a combination of technical optimisation (such as improving website speed and structure), […]

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digital marketing with world map

How Digital Marketing Changed the World!

Digital marketing has revolutionised the way businesses reach and engage with potential customers. By harnessing the power of the internet, businesses can connect with more people than ever before, in real-time. Through clever strategies and targeted campaigns, digital marketing has transformed the way we do business. Here’s a look at some of the ways that […]

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full service digital marketing

What Does a Full-Service Digital Marketing Agency Do?

If you’re like most business owners, you’re always looking for ways to grow your business. And if you’re looking for a sure fire way to achieve success, you need to be investing in digital marketing. But what exactly is a full service agency? In a nutshell, it’s a comprehensive approach to online marketing that covers […]

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conducting a website audit

What is a Website Audit?

A website audit is an assessment of a website with the goal of improving its effectiveness and performance. It can be used to evaluate all aspects of a website, including its content, design, structure, SEO elements and code. A website audit can also be used to identify technical issues, for example, things that could be […]

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start screen google search console

Why Use Google Search Console?

As a digital marketer, I rely heavily on tools like Google Search Console to improve website performance and visibility in search results. It provides valuable insights such as search traffic and some keywords, as well as potential errors that may be hindering your site’s success.

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Screenshot Google My Business

Getting the Most From Your Google Business Listing

What is a Google Business Listing and how do I Create one Google Business listings are a free way to list your business on Google Maps and Google Search. When customers search for businesses in their area, your business will come up in the results. Creating a listing is easy and only takes a few […]

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