Finding the perfect words to use on your blog for SEO purposes can be challenging, but it’s also very important.
If you write about popular topics like food, fashion or family then chances are high that there already is an article out there with almost the exact same text as yours.
To make sure this doesn’t happen, you need to do some research and find phrases (long-tailed) which are less competitive and used less often across the web. By doing that you’ll get closer to ranking higher in Google. This post will show you how to find those secret phrases and why they’re so crucial for your blog .
Why Use Long-Tailed Niche Phrases
Using long-tailed niche phrases can help businesses get ranked online much more easily and quickly. For example, instead of writing “skirt red” you could write “long red velvet skirt”, because this phrase isn’t as competitive and therefore you have a greater chance of your page ranking.
Sounds easy right? But what do you do if those long-tailed phrases aren’t so obvious?
If you have an e-commerce website, then it’s probably a bit easier to be very descriptive about the products you offer. If you have a services based company, then it might be a bit more difficult. But there are tools out there that can help you find your niche.
But how can you find those phrases? Let’s take a look at what tools are out there, some more complex than others.
Finding Your Keyphrases
One of the first things you want to do is look for your main keyword, this could be a product, a particular service, or something that is relevant to your industry. Think of this as your topic for your blog post.
There are plenty of free tools you can use that are a good start point. Here are a selection:
Google Trends
A tool like Google Trends can give you an indication of how popular a specific topic is, but it doesn’t work for every search term. It can only provide information about searches that have happened in the past (bearing in mind Google receives about 500 million new searches each day!). It can also only provide information about higher volume searches, which may or may not be helpful.
WordTracker
WordTracker is a tool that shows you which keywords are searched most often and also ranks them regarding popularity. This can be useful as it means that if one of their top terms fits perfectly with what you’re writing about then chances are high its variation will too.
One important thing to note though is that this isn’t always accurate since many companies pay for better ranking and this could skew the numbers a little. However, it gives you a good idea.
Google Ads
Using Google Ads is also helpful, but of could you need a Google Ads account to be able to do this. It gives you a selection of phrases related to your main phrases, along with traffic numbers.
You might want to use all three or a combination of these to give you a better and more accurate view of what phrases are best for you.
Answer The Public
Another website that is really good at coming up with ideas is called Answer the Public, you type in the topic (or keyphrase) and it displays multiple ideas of titles for blog posts. I particularly like the question-based ideas. People will often search using questions.
By answering popular questions on your blog you can also be shown on the featured snippets section in Google as well as ranking for those questions organically.
My advice would be to use WordTracker to come up with some main ideas and then feed them into Answer The Public to come up with specific titles to use for your blog post.
Why are Niche Keyphrases Important?
Niche Keyphrases are important because they tell you how people actually think when they’re trying to find information about your topic. Try looking for different ways of describing the same thing, see what kind of results Google gives you back. Try writing the same phrase in different ways, you will see different results are delivered. This is why you can write multiple blog posts on similar topics providing you are using long-tailed niche phrases.
So there you have it, some suggestions on how to find the perfect words for your blog. It’s always good to see if any of these work so go ahead and try them out!
I hope this article was helpful to you, if so feel free to share!