Keyword research is a fundamental start point for any SEO work.
During social gatherings, friends would ask, “So, what’s your business about?” That, my friend, forms the basis for your website content’s keywords.
Perhaps you’re running a courier service. Since your customers find what they need via search engines, you’ll have to optimise your content with relevant courier-related keywords.
Are prospective customers searching for “cheapest delivery charges”, “24 hour delivery”, or “courier near me”?
What is Keyword Research?
Keyword research helps you decide which customer queries are worth optimising. You can discover which words and phrases your target market is likely to use in search engines.
Higher Search Ranking for Your Website
You’ll be able to target an audience that is interested in your services, products, and content. By optimising your website for the right keywords, it’ll be more likely to appear at the top of your prospective customers’ searches. A higher ranking on search results can help increase the number of visitors to your website.
Increased conversion rates on your website
When the right people visit your site, you have a higher chance of selling your products or services to them. They are already interested in what you have to offer. Now, you just have to close the deal with engaging and convincing content.
Using the persuasive power of words, images, and video, show potential customers how your products or services can meet their wants and needs.
More Insights on Customer Behaviour
Speaking of the power of persuasion, keyword research also gives you insight into the latest consumer behaviours and trends. You can identify the type of content they like, which webpages they’re likely to click on, and what’s important to them.
All this research will help you stay updated with fast-changing consumer trends as well. Your website and business will be better prepared to evolve and adapt to any changes in the market.
Keywords That Resonate with Your Target Market
The more specific your keywords are, the less competition they would face. For instance, your courier business offers “24-hour deliveries in Osmondthorpe, Leeds”. This unique selling point would help you stand out from the rest of the competition.
By optimising for these keywords, your website will also rank highly in the search results of potential customers who are looking for similar services. So avoid generic keywords with high competition like “courier services in the UK” or “affordable delivery charges”. Be unique. Find keywords that resonate with your target audience.
Your niche keywords and business might drive less traffic to the website, but you’ll be attracting your ideal customers. This audience would be more likely to buy your products, engage your services, and read your blog posts.
Keywords With Less Competition = Lower Costs
If you’re running pay-per-click (PPC) advertising campaigns, the cost per click (CPC) for these niche keywords is lower, since there’s less competition and bidders.
The keywords mentioned earlier, “24-hour deliveries in Osmondthorpe Leeds” will cost less per click, and may have a lower search volume. However, the prospective users who click on these keywords are more likely to convert.
By conducting keyword research, you would be able to allocate your PPC budget to more affordable words with higher conversion rates.
Which Keyword Research Tools Should I Use?
Good keyword research tools use their databases to identify relevant, trending, and location-based keywords that your customers are using. They can also analyse the keywords that your competitors have been utilising.
Tools such as Google Keyword Planner (free), Ahrefs(paid), Ubersuggest (free), Semrush (free to try), an Google Trends (free) let you enter multiple keywords and your website link. They’ll produce a list of related keywords along with certain metrics such as:
- How competitive are these keywords? Do you have competitors who are optimising for the same words?
- Have these keywords increased in usage among British consumers in the past week, month, 90 days, or 12 months?
- What’s the average monthly search rate for your keywords according to location?
Source: Google Keyword Planner
Inspiration for New Content ideas
Besides boosting your SEO strategy, most keyword research tools can help you generate new content ideas for your blog. For example, when you enter “courier delivery in leeds” on Google Keyword Planner, it would provide other related keyword ideas along with their average monthly searches such as:
- “same day courier leeds”
- “bike courier leeds”
- “motorcycle courier leeds”
More Simple Keyword Research Tips
These easy-to-use keyword research tips can assist you in finding new content opportunities.
Use Google Autocomplete Phrases
This is another effective way to compile more keyword ideas for your website.
Type your website’s main keywords into the Google search bar. It’ll provide search term predictions for your keywords. If you type “uk delivery”, you will see a list of suggestions that are related to your keywords.
Google Autocomplete determines these predictions based on trending searches that are related to your keywords. Your previous searches and current location are also taken into consideration.
For a more extensive list of suggestions, try entering different letters after your keywords.
Analyse Google’s “People also ask” section
Let’s say you’ve typed “24 hour courier in UK” on the Google search bar. In your Search Engine Results Pages (SERPs), there should be a “People also ask” section. This part reveals questions that are often asked by Google users.
These questions also come with answers that Google has extracted from websites. The answers are related to the keywords you’ve entered such as “What’s the fastest delivery service in the UK” or “Does DHL have a 2-day shipping service?”
By analysing this section, you will have a clearer idea of what people are looking for.
How TU Marketing Can Improve Your Keyword Research
Our SEO specialists can help you decide which keywords to optimise for. We’ll discover valuable insights about what your target audience is searching for, and improve your SEO strategy.
Contact us at https://www.tumarketing.co.uk/ to kickstart your keyword research.