Generating new leads can be a challenging task for any business, whether obtaining them through online or offline lead generation activities.
No matter how hard a business may find conducting a lead generation campaign, it is an essential business activity. Every business needs fresh leads in order to sustain their revenue stream. Failure to find new leads will lead to a declining business.
Lead generation – like any other business activity – is a skill that can be mastered but it does take time. With online lead generation becoming the more preferred method to acquiring new leads over traditional methods, many companies are now undergoing a transitional phase.
The main setback of going through a transitional phase, is that your business will experience some major setbacks. Especially when it comes to learning online lead generation, which is completely different to traditional lead generation activities.
Online lead generation is all about getting your customers to come to you directly through either content marketing, SEO or social media. Whereas, with traditional lead generation, you are contacting your customers directly (i.e. cold calling).
The worst thing that can happen when you are doing an online lead generation campaign is that you could invest a huge amount of time and effort creating content which does not attract your target market. So to avoid that from happening, you may want to consider outsourcing your online lead generation activities.
Helps Your Sales Team
Many businesses delegate the task of finding new leads to their sales team. A recent statistic has shown that a typical sales team spends 20% of their time trying to find new leads.
To some sales team, the task of finding new leads can be daunting, especially when they don’t know where to begin. Most sales professionals tend to approach lead generation as a numbers game. So they stick to traditional lead generation methods, which is more time consuming.
By outsourcing your online lead generation activities to a specialist company, you are effectively giving more time to your sales team to do what they do best, and that is selling.
Helps Your Marketing Team
At the moment, most companies are currently undertaking a shift from traditional lead generation activities towards online lead generation activities.
Even though this is a positive step; online lead generation is all about creating good content and implementing new procedures. For many businesses, this transitional step towards online lead generation requires learning new processes. The main setback when undergoing a transition is that it will cause your business to experience delays in finding new leads.
Even though companies can recruit an in-house online lead generation team, it does take time to find the right candidates who are able to find the right leads for your business. A specialist lead generation company can help your marketing team whilst your business undergoes the transition towards online lead generation or whilst you put together your own in-house online lead generation team.
Expertise
Specialist online lead generation companies will have access to expert knowledge when it comes to finding new leads for your company. They are also able to dedicate more time to your lead generation activities as well. Online lead generation companies will be able to identify your company’s target market and reach out to them by producing the right content. They will also follow-up on any new leads.
If do you choose an online lead generation company, make sure they specialise in your industry. A specialist online lead generation company who has experience of working with your industry will help you find new leads much quicker.
Your Business Deals Will Close Quicker
The leads that will be presented to you by an online lead generation company will be your ideal customer. That means your leads will want what your company sells. When a customer wants your company provides, this will close the sale much quicker and easier and it will also help your sales team too. Online Lead Generation Companies Have Stronger Networks
This is a big advantage for any start-ups who do not have access to a huge network of contacts. Specialist lead generation companies have access to larger networks of contacts and databases, so they will be able to find your target market with ease.This will save you a great deal of time trying to find new contacts through networking events and through social media.
Conclusion
By outsourcing your online lead generation activities to a specialist company, your business will save a great deal of time and effort, so you can concentrate on running your business and making effortless sales.
Lead generation is going through a stage of transition. Many companies are now making the move from traditional lead generation activities to online lead generation. Like any other transition, a lot valuable time will be wasted in trying to perfect your online lead generation campaign.
Your business can save a great deal of time and money by outsourcing your online lead generation activities to a specialist company.