The difference to more traditional methods is that it focuses on “pull marketing”, in other words reaching those people that are actively looking for what you do. Push marketing on the other hand is about interrupting someone’s day to put your messaging in front of them in the hope that they might be interested, a TV advert for example is push marketing.

The reason Pull marketing is better for conversion is that in most cases those searching are already in the buying cycle, this is why SEO and PPC are fundamental parts of digital marketing campaigns. Now PPC isn’t for everyone, but SEO most definitely is. But we can work out the details when we start looking at strategy.

Which method is more effective depends on the product and the customer. Some products are better suited for pull marketing, while others work better with a push approach. Some customers are more likely to be interested in a product if they hear about it from someone else, while others need to be actively pursued by the company.

In general, pull marketing is more effective when the product is new or innovative, when customers are price-sensitive, or when there is a lot of competition in the market. Push marketing is more effective when there is a lot of advertising competition, when the product is not well known, or when the company wants to reach a large audience.

Both pull and push marketing have their pros and cons, so it’s important to evaluate each situation and choose the approach that will be most effective. In the end, it’s up to the customer to decide whether they are interested in the product or not.