Having an e-commerce website is a great way to generate sales. But if visitors come to your website and aren’t clear about the product detail, pricing or delivery information then they can easily get turned off and head elsewhere.
In this blog we take a look as some of the ways you can improve conversions on your website.
How to Write Great Product Descriptions
When you’re shopping online, one of the most important things to consider is the quality of the product description. After all, you want to know exactly what you’re buying before you commit to purchasing something.
A great product description will tell you everything you need to know about a product, including its features and benefits. It should be clear, concise, and easy to read. Most importantly, it should enticing enough to make you want to buy the product.
If you’re not sure how to write great product descriptions for your ecommerce website, here are a few tips:
- Start by describing the product’s features. What does it do? What are its benefits?
- Be transparent about pricing. Let customers know how much the product costs and what kind of discounts are available.
- Make checkout easy and simple. Reduce the number of steps required to complete a purchase.
- Use clear and concise language. Avoid using technical jargon or complex language that may be difficult for customers to understand.
- Be creative! Use strong adjectives and descriptive phrases to make your product stand out from the competition.
When it comes to writing great product descriptions, there is no right or wrong approach. The most important thing is to be clear, concise, and honest with your customers. By providing accurate information about your products, you can help ensure a positive shopping experience for everyone involved.
Keep Delivery Information Transparent
When customers are considering whether to make a purchase from an ecommerce website, one of the factors they take into account is delivery time and cost. If you’re not clear about these details on your website, it can lead to lost sales.
One study found that more than 50% of online shoppers abandon their shopping carts because of unexpected shipping costs. So it’s important to be upfront about your delivery charges, as well as your estimated delivery time.
If you can’t meet the customer’s expectations for delivery time or cost, then be prepared to offer a refund or other form of compensation. This will help to ensure that the customer doesn’t feel like they were misled or taken advantage of.
Another thing to keep in mind is that customers often compare prices between different ecommerce websites. So if your delivery charges are too high, they may decide to purchase from a competitor instead.
By being clear about your delivery information and pricing, you can help ensure that more customers make a purchase from your website.
Clear Communication with Customers Post Sale
Once a person has bought from your ecommerce website, it is essential to keep them up to date with order confirmation, invoice, delivery information and despatch data. This will help to ensure that they are kept informed about their purchase, and that they know when to expect delivery.
Here are our top tips for communicating with customers:
- Use an automated system to send order confirmations and invoices as soon as the purchase is made. This will help to keep customers updated on their order status.
- Keep customers informed of estimated delivery times, and update them if these change. This will help to avoid any confusion or disappointment over delays.
- Upload despatch data as soon as the order has been sent, so that customers can see where their order is in the delivery process.
By following these tips, you can ensure that your customers have a smooth and positive experience when shopping with your ecommerce website. If they have a good experience with you, chances are they may end up a repeat customer as well as telling their friends, colleagues and family about the good experience they had.
TU Marketing, we offer professional ecommerce solutions, from web design and development to online marketing and SEO. We would be happy to discuss your E-Commerce project.