There are a few things that you should do when you first set up your website in order to optimize it for search engines.
SEO is a complex and ever-changing field, and there are many things that you need to consider when optimizing your website. However, following these simple tips will help you get started on the right foot and improve your site’s visibility in search engine results.
Google Search Console
Google Search Console is a free Google service that helps you monitor and optimise your website for Google search. You can use it to:
– See how your website performs in Google search
– Find out how many people are visiting your website
– Identify problems with your website that are preventing it from appearing in Google search results
If you’re not already using Google Search Console, I highly recommend signing up for it. It’s really easy to get started and you need very little technical information to understand the basics.
Google Analytics
Google Analytics is a powerful tool that you can use to track the activity on your website. It allows you to see where your visitors are coming from, how they are finding your website, and what they are doing once they get there. This information can be helpful in determining which marketing campaigns are working best for you and in improving your website’s overall design and content.
Google Analytics is free to use, and it can be installed on any website. To get started, simply create a Google Analytics account and add the tracking code to your website. Once the code is in place, you will be able to see detailed reports about your website’s traffic and activity. For more information, visit the Google Analytics website.
Why You Should Use Google Analytics
Here are some of the benefits of using Google Analytics:
- It allows you to see where your visitors are coming from and how they are finding your website. This information can help you determine which marketing campaigns are working best for you.
- It provides detailed information about your website’s traffic, including how many visitors you are getting, where they are coming from, and what they are doing on your site.
- It is free to use.
- It can be installed on any website.
SEO Plugins
Basic SEO should be done on every website regardless, some of the things these SEO plugins can help you with is things such as; title tags, meta descriptions, canonical tags, breadcrumbs and xml sitemaps.
They can help you to make sure your website is set up for success with the search engines and help you to improve your ranking.
Rankmath is a fairly new plugin but it is gaining in popularity quickly because it is so good. It is completely free and it has a lot of features that can help you to improve your SEO.
Yoast is one of the most popular plugins and it is also free. It has a lot of features, including a readability checker which can help you to make sure your content is easy to read for your visitors.
Squirrly is another free plugin but it has a lot of features that can help you to improve your SEO. One of these features is the ability to write meta descriptions and titles for your posts that are both keyword rich and attractive to visitors.
All of these plugins are available for WordPress websites.
Blogging
Having a blog on your website is a really easy way to keep adding new content to your website and can help improve your SEO. A blog is a great way to share your knowledge and expertise with potential and current customers, and it can also help you build relationships with other bloggers and industry experts.
When creating blog content, be sure to target your audience and provide valuable information that they will find interesting. You can also use your blog to promote your products or services, and to drive traffic to your website pages.
If you’re not currently blogging, consider starting one – it’s a great way to add more value to your website.
Pages that Every Website Should Have
There are a number of pages that every website should make sure it has, this is standard practise and helps add an element of trust which can help with your search engine rankings.
The main pages that you should have are:
- home page
- services/products
- about us
- contact us
- privacy policy
- Terms and Conditions
- GDPR Statement
Cookie policy (you can install a plugin for this one that appears automatically)
The home page is the most important page on your website. This is the page that your visitors will see when they first come to your site. You should make sure that it is attractive and easy to use. The about us page is also important, as it tells your visitors who you are and what you do. The contact us page is important so that your visitors can easily get in touch with you if they have any questions or comments. The privacy policy tells your visitors what information you collect about them and how you use it. The terms of service tell your visitors the rules that they need to follow when using your website.
Having all of these pages is important for creating a well-rounded and trustworthy website. Make sure that you have them all, and that they are up-to-date and accurate. Doing so will help improve your website’s reputation and may even help with your search engine rankings.
If you want to gain more insights and tips for your website, why not join our brand new Facebook group where we share vital information to help your improve your business’s online performance. https://www.facebook.com/groups/ukdigitalmarketinghelp