Social media has become a major part of everyday life. People use it to keep in touch with their friends and family, and even to find out about current events. Fifteen years ago, only 5% of people in America used social media. Now that number has jumped to around 70% and it’s set to rise […]
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Humans are visual beings meaning that we are usually attracted to what we see. Visuals help you better understand a message by offering a faster and more straightforward explanation than a collection of words. The human brain processes images 60,000 times faster than text, so it is appropriately said that a picture speaks a thousand […]
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Public relations (PR) involves getting your name out on various media like radio, television, newspapers and magazines. Businesses leverage PR to maintain a favourable reputation and nurture a positive public perception. On the other hand, digital marketing involves promoting your brand and its services and products via numerous online digital channels. Many businesses keep PR […]
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There is no denying the importance of having a solid online presence as a business owner in today’s world. Your enterprise needs to appear in online search results to get more website traffic and boost its chances of gaining new customers or more online conversions. For this reason, many companies allocate a budget for pay-per-click […]
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We are all aware that when looking at launching a business it’s always advisable to find a niche. An area that you can specialise in, that sets you apart from your competitors. Well, the same is true in the online world. If you are seeking to generate leads for your business through your website and […]
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In a quick-fire society where the average human attention span is now believed to rest at around 8 seconds, companies are constantly under pressure to produce better results in shorter time frames. This can be seen in all aspects of business today, especially as online operations take hold. It’s this driving need for service in […]
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Building online trust is more important than ever for businesses. People tend to do more research before making purchases, and when dealing with businesses online, we all need to be aware of scams. When people visit your website, they instantly make a judgement about you, so you need to demonstrate that you are a reliable […]
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Understanding why meta data is important and how to use it to your advantage is key to improving your SEO. Unfortunately, a lot of people don’t know what it is in the first place and they don’t have a clue where to start with meta data writing. This quick guide will tell you everything you […]
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SEO and PPC are both strategies for driving more traffic to your site but there is a key difference between the two. The traffic generated by SEO is organic, free traffic but the traffic from PPC advertising costs money. As the name (Pay-Per-Click) suggests, you have to pay for each person that clicks on an […]
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For many business owners the prospect of marketing online can be a daunting one. Especially when many of the elements that actually make a difference aren’t the whizzy graphics and cool new logos that we all get excited about. Knowing what to do with limit time and resources can be overwhelming, so much so that […]
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