Building online trust is more important than ever for businesses. People tend to do more research before making purchases, and when dealing with businesses online, we all need to be aware of scams. When people visit your website, they instantly make a judgement about you, so you need to demonstrate that you are a reliable […]
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Understanding why meta data is important and how to use it to your advantage is key to improving your SEO. Unfortunately, a lot of people don’t know what it is in the first place and they don’t have a clue where to start with meta data writing. This quick guide will tell you everything you […]
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SEO and PPC are both strategies for driving more traffic to your site but there is a key difference between the two. The traffic generated by SEO is organic, free traffic but the traffic from PPC advertising costs money. As the name (Pay-Per-Click) suggests, you have to pay for each person that clicks on an […]
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For many business owners the prospect of marketing online can be a daunting one. Especially when many of the elements that actually make a difference aren’t the whizzy graphics and cool new logos that we all get excited about. Knowing what to do with limit time and resources can be overwhelming, so much so that […]
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With more than 2 billion downloads since its 2016 release (over 1 billion of these since 2019), TikTok has become the place to be on the internet. Currently, the app has over 800 million active monthly users, situated in more than 150 countries. For comparison, it took Instagram six years to reach the number of […]
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Google is still by far the most popular search engine and user experience is now the focus of any SEO and Digital Marketing Activity. This is because Google looks not only at how much traffic comes to your website, but at what happens thereon after. How many pages they visit, how much time they spend […]
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Writing your website content is very different to writing a brochure or a story for a local newspaper. You have a matter of seconds to grab someone’s attention and an even harder job trying to keep them reading on. People want information quickly and if your content looks long winded and text heavy, they are […]
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Search engine optimisation can often be a difficult concept to grasp. It’s all about making your websites more attractive to all of the search robots that Google uses to search the web for new content.
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The coronavirus has accelerated the shift towards online shopping in the UK and other parts of the world. This change was happening before the virus, but at a slower rate because of factors such as:
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When times are tough it’s always easy to panic and start cutting costs all over the place without really thinking about the consequences. One of the first things to get slashed is often a company’s marketing budget. Hey, we’ve been in business for quite some time now and have lived through the financial crisis in […]
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