When you are a business and you are approaching social media for the first time you may wonder what platforms you should be using for your business. With so many available it can become confusing and figuring out how to use each one to get the most advantage out of it for your business can […]
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The web industry is fast paced and ever changing. What was a great website last year is already out of date. Websites need constant attention, not only the meta data and URL’s but far superior in the list of priority is ‘content’. Web content may include: text, images, sounds, videos and animations. Web content isn’t […]
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Calls to Actions are a great way to get the most out of your posts through social media. When your conversion rate is low and you are not sure what you are doing wrong then maybe it is time to look at fixing the problem by adding a Call to Action. First you need to […]
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The majority of people will agree that digital has changed their life (for good or bad). Life is certainly more convenient from online shopping/banking/to keeping in touch with friends and family. Digital marketing activities are set to change in the future with emphasis being added to “value”. I have complied a Top 10 Digital Marketing […]
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Big Data Big data is a phrase used to describe collating and storing volumes of business related data. ‘Big data’ analysis has been around for years. Whilst the word is relatively new. It’s simply identifying business moves, ability to operate, efficiency of business, client/customer satisfaction, habits within businesses, hidden patterns and profits. For the majority […]
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Say the words “social posting” and for some business people you can see the panic in their eyes or hear their voices start to quiver! To them these are taboo words that they just want to avoid or pass on to someone else to do! Yes I guess the truth is that with anything new […]
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A digital landscape is a collective name for websites, email, social networks, mobile devices (tablets, iphones, smartphones), videos (YouTube), etc. These tools help businesses sell their products or services. In the world of business there is a smarter and more nimble competitor just around the corner with a better use and understanding of technology about […]
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It’s actually quite amazing how many businesses completely miss the whole concept of social, well, being social. You wouldn’t go to your local pub, shout out about how great you are, ask people to buy your product and then leave. That idea is like something from a sketch show, so why oh why do we […]
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Google announced RankBrain back in October 2015, it’s part of the Hummingbird algorithm and uses artificial intelligence to help decipher search queries, such as those that are vague, never been searched for before or a little ambiguous. Google have stated that RankBrain is the third-highest ranking signal and so it’s something that shouldn’t be ignored. […]
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In this blog we look at why it’s still important to make time to talk to your customers! In this Digital age where most things can be tracked and we can learn an enormous amount about our customers through their online behaviour, it can be really easy to rely on likes, shares, website visits and […]
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