Google has publicly stated on several occasions that mentions, likes and shares on social media DO NOT affect your ranking in search results. But despite this, companies all over the world continue to build their social presence. Why? The main reason has to do with engagement. Social media platforms are valuable in their own right. […]
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Whether you’re the owner of a business or have been put in charge of building the website, it’s imperative that you unlock its full potential. Spending money in an effective manner should be top of the agenda. Here are 12 investments that will prove to pay dividends for the website and your overall strategy. 1. […]
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Here are ten compelling reasons why you should work with a digital marketing company. Consumers are spending more and more time online. If you’re planning on setting up a brick and mortar business and operating on a solely face-to-face basis, you could be in trouble. Many small businesses generate most of their profit online, so […]
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Many businesses nowadays use SEO, because it’s one of the things that has the potential to bring you the attention you so much seek. At the same time, SEO is continuously changing, and many businesses, especially newer ones, can’t keep up. So, they’re overwhelmed by all the new things. Businessmen lose themselves when it comes […]
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Since the rise of the infamous Kardashian clan, nearly every member of this royal family-esque establishment has branched out to expand their horizons into fields such as makeup, beauty, and fashion. However, none have arguably done so as quickly as Kylie Jenner, half-sister to the likes of Kim and Kortney Kardashian. The Independent have defined […]
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As soon as you’ve created or came up with an idea for your business, you’ll obviously start looking for the mainstream apps that can help you develop it. Of course, Instagram is one of those apps. Without any doubt, Instagram has one of the biggest reaches throughout the social media apps and can really provide […]
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Podcasting has become incredibly popular over recent years. A podcast is a set of digital audio files which users can either subscribe to or just listen to or download as and when they want to and businesses are now starting to use podcast for a variety of different reasons. Here are some reasons why podcasts […]
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Your quality score is assigned by Google against your Pay Per Click campaign in Google Adwords. It’s a good marker for understanding how well your campaign could potentially perform. Performance from a PPC point of view encompasses the following: Getting the right traffic to visit the right pages on your website Increasing the overall number […]
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There have been some high profile news stories recently about hacking, such as the BA data breach this year. But why does hacking seems to be cropping up more and more often in the news and what does it mean for the future? Hacking used to mostly consist of attention seeking wizkids playing pranks or […]
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Mobile First Mobile first is a switch in the way that Google ranks websites. With over 50% of people now using a mobile device to access the internet rather than a desktop the emphasis of what’s important has changed. It basically means that websites will now be ranked firstly on their mobile performance. If you […]
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