Podcasting has become incredibly popular over recent years. A podcast is a set of digital audio files which users can either subscribe to or just listen to or download as and when they want to and businesses are now starting to use podcast for a variety of different reasons. Here are some reasons why podcasts […]
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Your quality score is assigned by Google against your Pay Per Click campaign in Google Adwords. It’s a good marker for understanding how well your campaign could potentially perform. Performance from a PPC point of view encompasses the following: Getting the right traffic to visit the right pages on your website Increasing the overall number […]
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There have been some high profile news stories recently about hacking, such as the BA data breach this year. But why does hacking seems to be cropping up more and more often in the news and what does it mean for the future? Hacking used to mostly consist of attention seeking wizkids playing pranks or […]
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Mobile First Mobile first is a switch in the way that Google ranks websites. With over 50% of people now using a mobile device to access the internet rather than a desktop the emphasis of what’s important has changed. It basically means that websites will now be ranked firstly on their mobile performance. If you […]
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I don’t often write about how fabulous we are, it feels incredibly self-indulgent for a start. But we do a really good job for our clients. One of the reasons I know this is because they stay with us year after year, as their business changes and develops we are able to change and develop […]
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The EU General Data Protection Regulation (GDPR) will become enforceable from this May after a two year transition period. It deals with data protection and individuals’ privacy within the EU as well as the export of their personal data outside of the EU. The key aim is to give back control to individuals over their […]
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Your home page is usually the very first impression visitors get of your website, and therefore your business, so it’s vital that you make the most of the opportunity it provides you with. Most visitors will decide in just a few seconds whether to head off somewhere else or whether to read further and delve […]
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If you’ve been hearing talk of AMP and been wondering what it is and whether you need an AMP version of your website, here’s the lowdown. What is AMP? AMP stands for Accelerated Mobile Pages and is a project designed to improve the performance of web content and advertisements. By using stripped down code known […]
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When you are a business and you are approaching social media for the first time you may wonder what platforms you should be using for your business. With so many available it can become confusing and figuring out how to use each one to get the most advantage out of it for your business can […]
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The web industry is fast paced and ever changing. What was a great website last year is already out of date. Websites need constant attention, not only the meta data and URL’s but far superior in the list of priority is ‘content’. Web content may include: text, images, sounds, videos and animations. Web content isn’t […]
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