A digital landscape is a collective name for websites, email, social networks, mobile devices (tablets, iphones, smartphones), videos (YouTube), etc. These tools help businesses sell their products or services. In the world of business there is a smarter and more nimble competitor just around the corner with a better use and understanding of technology about […]
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It’s actually quite amazing how many businesses completely miss the whole concept of social, well, being social. You wouldn’t go to your local pub, shout out about how great you are, ask people to buy your product and then leave. That idea is like something from a sketch show, so why oh why do we […]
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Google announced RankBrain back in October 2015, it’s part of the Hummingbird algorithm and uses artificial intelligence to help decipher search queries, such as those that are vague, never been searched for before or a little ambiguous. Google have stated that RankBrain is the third-highest ranking signal and so it’s something that shouldn’t be ignored. […]
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In this blog we look at why it’s still important to make time to talk to your customers! In this Digital age where most things can be tracked and we can learn an enormous amount about our customers through their online behaviour, it can be really easy to rely on likes, shares, website visits and […]
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Cybersecurity – a critically important aspect for any business using the internet or operating online. Computer security, cybersecurity or IT security are various names given to the protection of hardware, software and any information stored on them from threat or damage. Cybersecurity is no longer just about protecting hardware and software, it’s now the protection […]
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UK businesses need to do more now to protect themselves for the future. Financial losses can be insured and maybe recovered but what about reputational damage? This is far more serious for businesses It is predicted further high-profile attacks will take place with social media being used to inflict economic and reputational damage to companies. […]
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With Google updating its algorithm hundreds of times each year how can you ensure that your SEO strategy will still be relevant a day, month, or year from now? The key is to define your strategy based on the purpose of your website in the first place. It’s all very well tracking keyphrases and traffic […]
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You should be aware of this by now but if you are not, regular fresh content that is regularly shared is the key to success and what businesses need to help build their brand awareness on social media sites. It is simple and sounds easy but when you run a business and you are busy […]
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Getting your marketing right can help sales conversions increase, work together to get the best results! Your marketing is generally seen as the bit that fills the sales funnel, if there are lots of enquiries coming in then you could say that this element is doing it’s job well. But what if most of the […]
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How do you like the cheesy picture? I know I know, the idea is to try and show that behind the keyboard, when you are talking to people on social platforms, you need to remember that they are real people. Anyhow, on with the blog….. The problem with cold calling is that it can come […]
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