With Google updating its algorithm hundreds of times each year how can you ensure that your SEO strategy will still be relevant a day, month, or year from now? The key is to define your strategy based on the purpose of your website in the first place. It’s all very well tracking keyphrases and traffic […]
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You should be aware of this by now but if you are not, regular fresh content that is regularly shared is the key to success and what businesses need to help build their brand awareness on social media sites. It is simple and sounds easy but when you run a business and you are busy […]
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Getting your marketing right can help sales conversions increase, work together to get the best results! Your marketing is generally seen as the bit that fills the sales funnel, if there are lots of enquiries coming in then you could say that this element is doing it’s job well. But what if most of the […]
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How do you like the cheesy picture? I know I know, the idea is to try and show that behind the keyboard, when you are talking to people on social platforms, you need to remember that they are real people. Anyhow, on with the blog….. The problem with cold calling is that it can come […]
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Metadata is also known as metalanguage or Meta Tags. In simple terms Metadata is a tool for describing, it facilities the discovery of relevant information. One of my favourite quotes “Metadata describes data on data” Any content, image or other type of data on a website is supported by metadata. The metadata helps a search […]
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Getting traffic to your e-commerce website is one thing, getting visitors to convert into customers is something else. If you are receiving a healthy level of traffic to your e-commerce website, but sales are still low it could be because of one of these reasons: Lack of call to actions Sometimes people just need that […]
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Focus on the right metrics Focussing on the number of visits to your website is a useful metric to track, but on it’s own it won’t necessarily tell you how well your website is performing. To give you an example, one of our clients supplies kitchen splashbacks to kitchen companies, architects and property development companies […]
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Marketing your business online gives you the opportunity to reach anyone with an internet connection, but for many businesses they are looking to reach only those within a geographical area. These types of ‘local’ business include things like: Hairdressers and beauty salons Bars Restaurants Trades Cinemas Leisure facilities Car service centre And many more… In […]
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Generating new leads can be a challenging task for any business, whether obtaining them through online or offline lead generation activities. No matter how hard a business may find conducting a lead generation campaign, it is an essential business activity. Every business needs fresh leads in order to sustain their revenue stream. Failure to find […]
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Google is the world no. 1 choice for search engines. It is estimated 1,100,000,000 unique monthly visitors use it. Compare this figure with Bing, the no. 2 choice of search engine with an estimated monthly visitor of 350,000,000 there is little surprise Digital Marketing Agencies focus on Google. Google was launched in 1996 by Larry […]
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