Cybersecurity – a critically important aspect for any business using the internet or operating online. Computer security, cybersecurity or IT security are various names given to the protection of hardware, software and any information stored on them from threat or damage. Cybersecurity is no longer just about protecting hardware and software, it’s now the protection […]
Read More
UK businesses need to do more now to protect themselves for the future. Financial losses can be insured and maybe recovered but what about reputational damage? This is far more serious for businesses It is predicted further high-profile attacks will take place with social media being used to inflict economic and reputational damage to companies. […]
Read More
With Google updating its algorithm hundreds of times each year how can you ensure that your SEO strategy will still be relevant a day, month, or year from now? The key is to define your strategy based on the purpose of your website in the first place. It’s all very well tracking keyphrases and traffic […]
Read More
You should be aware of this by now but if you are not, regular fresh content that is regularly shared is the key to success and what businesses need to help build their brand awareness on social media sites. It is simple and sounds easy but when you run a business and you are busy […]
Read More
Getting your marketing right can help sales conversions increase, work together to get the best results! Your marketing is generally seen as the bit that fills the sales funnel, if there are lots of enquiries coming in then you could say that this element is doing it’s job well. But what if most of the […]
Read More
How do you like the cheesy picture? I know I know, the idea is to try and show that behind the keyboard, when you are talking to people on social platforms, you need to remember that they are real people. Anyhow, on with the blog….. The problem with cold calling is that it can come […]
Read More
Metadata is also known as metalanguage or Meta Tags. In simple terms Metadata is a tool for describing, it facilities the discovery of relevant information. One of my favourite quotes “Metadata describes data on data” Any content, image or other type of data on a website is supported by metadata. The metadata helps a search […]
Read More
Getting traffic to your e-commerce website is one thing, getting visitors to convert into customers is something else. If you are receiving a healthy level of traffic to your e-commerce website, but sales are still low it could be because of one of these reasons: Lack of call to actions Sometimes people just need that […]
Read More
Focus on the right metrics Focussing on the number of visits to your website is a useful metric to track, but on it’s own it won’t necessarily tell you how well your website is performing. To give you an example, one of our clients supplies kitchen splashbacks to kitchen companies, architects and property development companies […]
Read More
Marketing your business online gives you the opportunity to reach anyone with an internet connection, but for many businesses they are looking to reach only those within a geographical area. These types of ‘local’ business include things like: Hairdressers and beauty salons Bars Restaurants Trades Cinemas Leisure facilities Car service centre And many more… In […]
Read More