A PPC campaign is also known as a pay-per-click campaign, it is similar to an SEO campaign because they both involve search terms. The main difference between the two is that a PPC campaign can instantly guarantee your webpage to reach the top of the search engine results; but at a price. With SEO campaigns, […]
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Online lead generation has allowed companies to obtain leads much more cost effectively than traditional lead generation activities. The reason why online lead generation is much easier is because your customers are coming to you. Whereas, with traditional lead generation activities, you are directly contacting your customer. In today’s world of business, shouldn’t all companies be […]
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Purchasing email lists has been commonly associated with traditional lead generation. An email list gives you a list of people you don’t know and you contact them to build up a relationship of sorts before then trying to sell your product or service. The purchasing of an email list is a fast (but expensive) way getting […]
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Whether you are in business or running your own blog, having an email list shows your prospective customer how much of a loyal following you have. Obviously, the bigger and more targetted the email list, the better. The people who have chosen to join your email list will be more inclined to open and read […]
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Surprisingly a “Landing” and “Thank you” page are vital to websites and most businesses. A Landing Page The definition of a landing page is “a webpage which serves as the entry point for a website or a particular section of a website”. Within Digital Marketing and advertising a ‘landing page’ is commonly referred to as […]
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Social media has taken over the lives of many people, with a large majority spending more hours than is probably necessary in an average day on Facebook, Twitter, and Instagram just to name a few of the social sites. For many it is an addiction or maybe more of a habit and the love and […]
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Facebook has over 1.2 billion monthly active users and it have become a great way to gain leads for your business. Facebook advertising is still relatively cheap compared to other methods. Since Facebook’s introduction to the World Wide Web, we have seen Facebook evolve from a platform that was used by University/College students to keep […]
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Building an email list is one thing, but sending an email to a perspective customer is totally different. When you send an email to your email list that you have built from scratch, your reader will be more inclined to open your email because they’ve chosen to receive your email. When you send an email […]
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YouTube is incredibly popular for entertaining those with a few spare minutes, but more recently it’s become a useful broadcast platform for businesses. How To video’s and informational pieces have helped businesses reach a wider audience. Educational videos are a great way to reach out to new leads. It is also classed as a form […]
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Before we go into SEO and lead generation, we want to share some interesting statistics: There are over 100 billion searches that are made on Google each month Of those 100 billion monthly searches, 1.17 billion of them are unique More than half the overall searches are made on a mobile phone. This is the […]
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