Metadata is also known as metalanguage or Meta Tags. In simple terms Metadata is a tool for describing, it facilities the discovery of relevant information. One of my favourite quotes “Metadata describes data on data” Any content, image or other type of data on a website is supported by metadata. The metadata helps a search […]
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Getting traffic to your e-commerce website is one thing, getting visitors to convert into customers is something else. If you are receiving a healthy level of traffic to your e-commerce website, but sales are still low it could be because of one of these reasons: Lack of call to actions Sometimes people just need that […]
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Focus on the right metrics Focussing on the number of visits to your website is a useful metric to track, but on it’s own it won’t necessarily tell you how well your website is performing. To give you an example, one of our clients supplies kitchen splashbacks to kitchen companies, architects and property development companies […]
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Marketing your business online gives you the opportunity to reach anyone with an internet connection, but for many businesses they are looking to reach only those within a geographical area. These types of ‘local’ business include things like: Hairdressers and beauty salons Bars Restaurants Trades Cinemas Leisure facilities Car service centre And many more… In […]
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Generating new leads can be a challenging task for any business, whether obtaining them through online or offline lead generation activities. No matter how hard a business may find conducting a lead generation campaign, it is an essential business activity. Every business needs fresh leads in order to sustain their revenue stream. Failure to find […]
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Google is the world no. 1 choice for search engines. It is estimated 1,100,000,000 unique monthly visitors use it. Compare this figure with Bing, the no. 2 choice of search engine with an estimated monthly visitor of 350,000,000 there is little surprise Digital Marketing Agencies focus on Google. Google was launched in 1996 by Larry […]
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A PPC campaign is also known as a pay-per-click campaign, it is similar to an SEO campaign because they both involve search terms. The main difference between the two is that a PPC campaign can instantly guarantee your webpage to reach the top of the search engine results; but at a price. With SEO campaigns, […]
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Online lead generation has allowed companies to obtain leads much more cost effectively than traditional lead generation activities. The reason why online lead generation is much easier is because your customers are coming to you. Whereas, with traditional lead generation activities, you are directly contacting your customer. In today’s world of business, shouldn’t all companies be […]
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Purchasing email lists has been commonly associated with traditional lead generation. An email list gives you a list of people you don’t know and you contact them to build up a relationship of sorts before then trying to sell your product or service. The purchasing of an email list is a fast (but expensive) way getting […]
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Whether you are in business or running your own blog, having an email list shows your prospective customer how much of a loyal following you have. Obviously, the bigger and more targetted the email list, the better. The people who have chosen to join your email list will be more inclined to open and read […]
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