Surprisingly a “Landing” and “Thank you” page are vital to websites and most businesses. A Landing Page The definition of a landing page is “a webpage which serves as the entry point for a website or a particular section of a website”. Within Digital Marketing and advertising a ‘landing page’ is commonly referred to as […]
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Social media has taken over the lives of many people, with a large majority spending more hours than is probably necessary in an average day on Facebook, Twitter, and Instagram just to name a few of the social sites. For many it is an addiction or maybe more of a habit and the love and […]
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Facebook has over 1.2 billion monthly active users and it have become a great way to gain leads for your business. Facebook advertising is still relatively cheap compared to other methods. Since Facebook’s introduction to the World Wide Web, we have seen Facebook evolve from a platform that was used by University/College students to keep […]
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Building an email list is one thing, but sending an email to a perspective customer is totally different. When you send an email to your email list that you have built from scratch, your reader will be more inclined to open your email because they’ve chosen to receive your email. When you send an email […]
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YouTube is incredibly popular for entertaining those with a few spare minutes, but more recently it’s become a useful broadcast platform for businesses. How To video’s and informational pieces have helped businesses reach a wider audience. Educational videos are a great way to reach out to new leads. It is also classed as a form […]
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Before we go into SEO and lead generation, we want to share some interesting statistics: There are over 100 billion searches that are made on Google each month Of those 100 billion monthly searches, 1.17 billion of them are unique More than half the overall searches are made on a mobile phone. This is the […]
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A “Call to Action” (CTA) has a purpose and serves a variety of functions. A Call to Action button, is a button on a website that promotes an offer and links to a Landing Page. Its main purpose is to get a visitor on your website to do something (from downloading something, maybe adding a […]
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Many companies are now using blogs to generate traffic and gain exposure for their brand. According to ManageWP Blog back in February 2014, there are over 74.6 million blogs which depend on WordPress. WordPress is the most popular CMS (Content Management System) on the web and is highly trusted by many businesses all over the […]
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Content marketing is a fundamental part of online lead generation. Whether you are trying to obtain leads through social media, emails, blogging or YouTube. You need to have great content to start with. People are spending more time researching online before making a purchasing decision, to keep these people engaged with your business you need […]
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Online lead generation is crucial for making new business in the digital age. You may already have noticed that our customers now spend a great deal of time browsing the web through either their smartphones, tablets or PC. So should we take advantage of this? TU Marketing would like to share our top six proven […]
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