If you’re not using Instagram reels for your business, you’re missing out. Reels are a great way to share videos, and they can be used to promote your business in a variety of ways.
In this blog post, we’ll discuss some tips for using Instagram reels as part of your social media marketing strategy. We’ll also give you some ideas for creating engaging reels content that will help you reach more people and generate more leads.
Why Use Instagram Reels for Business
As a business owner, you’re always on the lookout for new ways to reach your target audience. And with a huge number of monthly active Instagram users, it’s a platform that you can’t afford to ignore.
As you probably already know, Instagram reels are a feature on the platform that allows users to create videos up to 90 seconds long. It’s a great way for businesses to connect with their target audience and promote their products or services in a creative way.
Here are four reasons why you should use Instagram reels for business:
Reach a wider audience
With around 600 million Instagram users active monthly, it is one of the most popular social media platforms. And everyone loves that Instagram reels tab! By creating reels, you can reach a wider audience and promote your business to a new group of people.
Generate leads
Instagram reels can be used to generate leads and drive sales. You can include links to your website or product pages in your reels, which makes it easy for viewers to learn more about your business and make a purchase.
Increase brand awareness
Instagram reels are also a great way to increase brand awareness and reach new customers. By creating engaging content, you can introduce your business to a whole new group of people and build up buzz around your products or services.
Create a connection with your audience
Instagram reels allow you to connect with your audience in a new and interactive way. You can share behind the scenes video footage, show off your company culture, and give viewers a glimpse into what it’s like to work with your business. This is a great way to build trust and create lasting relationships with your customers.
How to Use Instagram Reels for Business
So how can you use Instagram reels for your business? Here are some tips on how to use them effectively.
Create short, attention grabbing videos that highlight your products or services
The key is to create Instagram reels that are short and grab people’s attention. Keep in mind that people are quickly scrolling through their feed and you only have a few seconds to capture their attention, so you need to make sure your Instagram reels are creative and eye-catching.
Also, be sure to include a call to action so that people know what you want them to do next (for example visit your website, follow your page, etc).
Use hashtags and trending topics to get more views
Hashtags are a great way to get more views on your Instagram reels, so make sure you’re using relevant ones. Try to use a mixture of hashtags that are specific to your industry together with popular ones that will reach a wider audience.
Using trending sounds or music is another good way to get more eyeballs on your reels. When you’re scrolling through Instagram reels yourself, look for sounds that have the trending arrow icon next to them. This indicates that it is popular and as a result more people are likely to see your reel.
When you come across a trending sound that you think you can use, tap on it and it will take you to that audio clip, where you can view other reels content that has used it. On that page, there will be an option to ‘Save audio’. Clicking this will add music or sounds to your own collection for future use. Or you can start creating with trending audio clips straight from this page.
You can also look for trending music and sounds in your Instagram music library while creating reels.
Edit your video content to make it stand out from the rest
Editing your video footage can help it stand out from the rest. There are a number of editing apps and software programmes available to help you create more professional Instagram reel content, so find the creative tools that work for you and start experimenting.
First, start by trimming your video content down to the best 15 seconds or so. This may seem short, but it’s a good length for an Instagram reel as everyone’s attention spans are decreasing rapidly!
Next, create seamless transitions to smooth out the flow of your Instagram reel and make it more visually interesting. You can also use Instagram’s built-in editing tools to add effects like filters, text and music.
Consider using multiple video clips to tell a story or highlight different aspects of your Instagram reel.
Measure your results and adjust accordingly
Just like any other marketing strategy, it’s important to measure your results with Instagram reels so you can see what’s working and what isn’t.
By taking the time to analyse your views, CTR and engagement rate, you can get a better idea of which types of content resonate best with your audience. From there, you can adjust your strategy accordingly to get the most out of Instagram reels.
For example, if you’re finding that shorter, more instructional videos perform better than longer ones, then you might want to consider making more of those in the future. Or, if you notice that a certain type of music gets more engagement, then be sure to remember that for future videos.
By constantly testing and measuring your results, you can ensure that your Instagram reels are as effective as possible.
These are just a few tips on how to use Instagram reels for your business. By following these guidelines, you can reach a wider audience and promote your business in a creative and engaging way.
If you’d like more help with your social media marketing, why not get in touch with us at TU Marketing? We’d love to chat to you about what we can do for your business.